PROJECT BRIEF
Honeybee is a concept design for a modern cocktail bar and lounge. Featuring signature cocktails and bites highlighting various farm to table elements and it's very own bee garden. Honeybee is set apart from other establishments as it focuses on the importance of the human impact on the environment.
BECAUSE SAVING THE BEES IS COOL ...
Climate change is a growing concern for many younger generations, Millennials and Gen Z are focused on key environmental concerns. It's necessary for restaurants and other establishments to build their values based around these concerns. Honeybee is branded to peak the interest of this generation.
VISUAL DIRECTION
STYLE GUIDE
BRAND IDENTITY
Honeybee has a fun energetic atmosphere which is displayed by the radiant and warm color palette chosen to represent the brand. The contrast of texts gives off the feel of fun and flirty while maintaining an elegant aspect.
COCKTAIL MENU
The menu further enhances the agenda of saving the bees subtly. The names of the drinks strengthen the brand's identity.
BITES & DESSERT MENU
Ingredients are sourced from Honeybee's garden as much as possible. Self sustainability is a continuing goal of the cocktail bar & lounge. Including a signature house made honey.
FINAL WEBSITE
Honeybee's website is broken into sections to highlight the important information of; background info, events, contact info and menus. The website begins to tell the story that will be further enhanced when guests enter the restaurant. Including the same color palette and iconic hand drawn imagery that is custom to Honeybee.
