Melissa Hochadel - The Reel

PROJECT BRIEF

The Reel is a mobile app that allows users to view current and past exciting sports moments at their fingertips. The Reel makes it possible for passionate sports fans to personalize and effortlessly sort through thousands of premium highlight videos daily with ad free clips.

PROJECT GOALS

USER RESEARCH

The Reel is meant to target sports fan who religiously consume sports content as well as the casual user, who occasionally watches sports content in their free time. No matter what type of content the user is looking to consume, the app is designed to meet various levels of interests and needs. Survey results showed that..

74% of individuals surveyed view sports reels daily.

88% of individuals surveyed are frustrated with pop up adds.

78% of individuals only want to see videos of teams and athletes they care about.

ONBOARDING USER FLOW

While using the Reel it's important for users to be able to curate their feed to display their personal preferences on the sports categories and topics in which they choose to view. Having a seamless intuitive onboarding process is instrumental to meet the users needs of having a personalized feed.

SKETCHES & WIREFRAMES

While building the wireframes I referred back to my user flow to maintain an intuitive onboarding process, step by step onboarding screens allows the user to establish a feed with all the sports content that is important to them.

VISUAL DIRECTION

The Reel utilizes an energizing color palate that incites the same feeling of the excitement of playing and watching sports. A bold contrast is important to showcase the modern feel of the app.

FINAL COMPS

The final design is bold, edgy and exciting. Enticing sports fans to explore all that The Reel has to offer. The app is built around a seamless onboarding experience, therefore users will only see the content that falls under their specific categories of interests.

LOGIN SCREEN

Users create an account using

Facebook or through email.

CREATE ACCOUNT

Create an account filling in your

name, email and password. The Reel

will save the curated content to

each specific login.

CHOOSE SPORTS

The first step of curating a feed is for

the user to select all the sports that

interest them. Scrolling to search or

type to search.

CHOOSE LEAGUE

Within in each sport there are different

levels of leagues, it is important to

narrow this down for the users feed.

CHOOSE TEAMS

After choosing the sports that

interest the user, the user is able to

select the specific teams they want

to follow.

CHOOSE CHANNELS

After choosing individual teams and

athletes to follow users also have the

option to follow channels with curated

videos based on the topic.

FEEDS

Users have the option to flip

between following feed, discover feed

and channels.

THE REEL